In the mid 1980's a small conversation sparked by
a man named George Reed from Thunder on
Wheels, a small time Mississippi outfit that
metered sound systems in parking lots for fun, led
to a joint effort from others that jump-started
what we now know as USAC. The organization
slowly spread like wildfire, attracting automotive
audio enthusiasts nationwide. In the 1990's
USAC began its journey overseas and was
officially renamed USACi, the "i" standing
for International.

Where are we Today

USACi has grown into an international car audio megalith encompassing over a dozen countries world wide with a following of hundreds of thousands of people internationally. With the widest variety of competitive formats and feature attractions, USACi is the standard bearer of competitive car audio.